THE FATE OF MOTHERS DAY!
Okay, so many, MANY of you have been reaching out to me screaming, “WHAT THE HELL IS UP WITH MOTHER’S DAY?!?!?!?”
I have been screaming that exact question for months as well, and I KNOW what is happening with Mother’s Day. (I kid, I kid)
First off, let’s dispel some rumors.
NO, Mother’s Day is not going STRAIGHT TO VIDEO. We will be released in theaters.
NO, it’s not ONLY going to be in a handful of theaters. Mother’s Day will be IN YOUR CITY and AT YOUR THEATER.
And, NO, we are not coming out in the next couple of months.
Things that ARE REAL…
The movie has been bought and the company loves the film. We are now just putting our campaign together. There will be months of silence and then an explosion of content.
Actually, I tell you what… You have all been waiting SOOOOO patiently for a trailer, a poster, THE MOVIE…. With patience comes reward… In this case – your reward shall be a smoking hot picture of Annette aka Briana Evigan!!! Briana’s character in the movie does a little ‘modeling’ – so to help you connect with Annette more – let’s meet her, shall we?
Ok, back on track…
The world never moves as fast as you want it to. Hollywood REALLY doesn’t move as fast as I want it to…
But the long and short of it is this: Mother’s Day is in a VERY good place.
We have screened the movie for a handful of genre press and have had nothing but glowing reviews… (below are some of early thoughts)
and, for all you French speaking fan’s. ( I have no idea what the review says, but hopefully it is good)
This is the most proud I have been as a director, as I truly believe this is my strongest work to date. The movie is horrific, dark, and extremely emotional. The cast knocked it out of the park, and I can truly say with a straight face there is not a weak performance in the movie. I used blood and gore in SAW to cause fear. In Mother’s Day, I just used the cast and their amazing performances.
So the million dollar question – What is the hold up?
Trust me, if I could show you Mother’s Day tomorrow I would… In fact, come on over to casa de Bousman and I will do a backyard screening!
The reality is Mother’s Day was made ‘outside’ the studio system. Truly independent.
With Saw, or REPO! when we filmed the movie we had Lions Gate already behind us. We had a release date, and the campaign for its release was underway while we were still filming!
Mother’s Day was a different beast. We didn’t show the movie to anyone until the film was completely done, score and all!
Now enters the ‘business’ side of the movie ‘BUSINESS': negotiations, contracts, lawyers etc, etc. Once the contracts are done, the ‘plan’ begins… How we promote, the marketing material, choosing a date, etc… It’s not as simple as saying MOVIES DONE, let’s release it… There are about a million moving parts, and they all have to move in unison.
I am as anxious for you all to see the flick as you are! Maybe more! I am so proud of the film, it’s performances, and the feeling it leaves you with when you walk out of the cinema.
In the next few months the tides will change, the campaign will begin and trailers will emerge (maybe more pictures of Annette as well).
In the mean time, check out our updated website (www.mothersdaythemovie.com).
Go rent the original TROMA classic.
But more important, REST ASSURED, Mother will be coming home very soon!